AR新世界App是为帮助中国客户及广大公众通过AR（增强现实）了解西门子中国而开发的应用。通过该应用，用于可以体验3D AR内容，了解西门子焦点话题的核心信息，包括创新、制造业的未来、可持续的能源，以及智能基础设施等等，进而对于西门子品牌的内涵有更加深刻的理解。
除此之外，在AR新世界APP里，用户还可以进行互动，以更生动的方式了解西门子在中国的业务和其对行业和整个社会带来的价值。
AR New World APP is developed to help Chinese customers and the general public experience augmented reality (AR) content and better understand Siemens in China. Via this application, users can experience 3-dimentional AR content and learn about Siemens focus topics, such as innovation, future of manufacturing, sustainable energy and intelligent infrastructure. This will help the general public better understand Siemens brand.
In addition, users can also experience interesting interactions to better understand Siemens businesses in China and the value for industries and the entire society.